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Study Fashion Communication in Lugano and Paris

Master in Digital Fashion Communication

2 years, 120 ECTS

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MDFC

Unique master in Lugano and Paris

Digital fashion communication is the intersection of fashion and information & communication technologies (ICTs). It is the aspect of communication sciences that studies how fashion is communicated in online environment, in connection with the traditional and offline media channels.

The Master of Science in Digital Fashion Communication is designed to give you the skills and knowledge needed to succeed in the fashion industry. You will learn how to create and manage digital communication campaigns, develop and execute social media strategies, and produce engaging content that resonates with fashion consumers. You will also learn how to use data and analytics to inform your decision-making.

This master is offered jointly by Università della Svizzera italiana (USI) and Université Paris 1 Panthéon-Sorbonne and it covers a wide range of topics, including:

  • Fashion theory and history
  • Digital communication strategy and planning
  • Content creation and storytelling
  • Social media marketing
  • E-commerce and cyber security
  • Visual communication
  • Communication law
  • Usability and Data analytics
  • Brand management
  • Sustainable fashion

 Upon completion of your studies you will receive two diplomas, one from each university.

Register on the online form to know more about this Master's programme.

Studying at USI

This master is a unique opportunity to study fashion communication. At USI the environment is dynamic, multicultural, and very stimulating. The professors are very well prepared and available for any need. What I appreciated most is the teaching method that allows putting into practice what you learn. Group works, guest lectures, study tours, and company visits round off the offers.

Laura Cadenazzi, E-Commerce Omnichannel Specialist, GUESS Europe, Bioggio. Master in Digital Fashion Communication, 2020.

MDFC_Laura_Cadenazzi

Why l'Università della Svizzera italiana (USI)?

USI is a young and agile university that offers its students a quality education and an enhancing study experience. International faculty teach students with an interdisciplinary, engaging and interactive approach, leaving room for practical application.

The quality of the study curricula is complemented by USI small size, its cosmopolitan environment and its informal and dynamic culture.

These elements make USI a hub of opportunity open to the world, where students can engage in direct dialogue with their professors and define their educational path, discover unexpected horizons, and embrace international careers.

Università della Svizzera italiana (USI) is a recognised or accredited Swiss university. Academic qualifications obtained at USI Faculties are therefore also recognised abroad, on the basis of international conventions.

L'USI in figures

4'190 Enrolled students
1/7 Teacher / student ratio
97% Employment rate
6° In THE World's Best Small Universities ranking

USI's campus in Lugano

The USI campus in Lugano is a modern and dynamic environment dedicated to higher education and research. Situated in the eastern part of Lugano, it offers innovative and functional architecture, modern classrooms, equipped laboratories, libraries, and green spaces. It is an ideal place for study and research, fostering collaboration and student well-being.

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Where to find us

The lessons of the Master in Digital Fashion Communication take place in presence in the West Campus of the Università della Svizzera italiana. The exact address is via Buffi 13, Lugano (Switzerland).

Parking is very limited in the area, so we recommend using public transportation.

You can reach the university from Lugano train station in 8 minutes by taking bus number 6 in the direction of Cornaredo and getting off at the "Università" stop (you can find the bus schedule here).

Download brochure

Register to this form to download the brochure and to know more about the Master.