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title: Empowering Marketing for Positive Change | Master in Marketing and Transformative Economy | USI
description: Discover the transformative Master in Marketing and Transformative Economy at USI, empowering students to drive positive change in the global economy. Join us for a brighter future through innovative marketing strategies and practical experiences.
image: https://join.usi.ch/hubfs/MMTE.jpg
---
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# Empowering Marketing for Positive Change
## Master in Marketing and Transformative Economy
## 2 years, 120 ECTS
[Stay in touch](https://join.usi.ch/en/master-marketing-and-transformative-economy#form)
- [The Master](https://join.usi.ch/en/master-marketing-and-transformative-economy#section-introduzione)
- [Testimonial](https://join.usi.ch/en/master-marketing-and-transformative-economy#student-testimonial)
- [Why USI](https://join.usi.ch/en/master-marketing-and-transformative-economy#perche-usi)
- [USI in figures](https://join.usi.ch/en/master-marketing-and-transformative-economy#section-stats-counter)
- [Our campus](https://join.usi.ch/en/master-marketing-and-transformative-economy#campus)
- [Where to find us](https://join.usi.ch/en/master-marketing-and-transformative-economy#section-dove)
- [Stay in touch](https://join.usi.ch/en/master-marketing-and-transformative-economy#form)
### This is not just another Master in Marketing!
Embark on a transformative journey with our **Master in Marketing and Transformative Economy**, offered by the **Università della Svizzera italiana** (**USI**) in Lugano, in-person.
Here, we empower students to become **catalysts for positive change** in the dynamic global economy. Our comprehensive curriculum goes beyond traditional marketing approaches, emphasising **innovative strategies** that drive sustainable growth and social impact. This programme also covers **new exchange systems**, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.
Our diverse faculty bring **real-world expertise** to the classroom, fostering **critical thinking** and creative **problem-solving skills** essential for navigating today's complex business landscape. Through interdisciplinary coursework, students explore cutting-edge concepts in consumer behaviour, digital marketing, and market analysis, while also delving into topics such as ethical marketing practices, corporate social responsibility, and the circular economy. With **experiential learning opportunities**, **internships**, **several elective courses**, an optional **exchange semester**, and collaborative projects with industry partners, students gain practical insights and hands-on experience that prepares them for successful careers in marketing leadership.
The **Master in Marketing and Transformative Economy** is a two years, 120 ECTS credits programme helping participants to acquire critical analytical and practical skills grounded in solid and fresh marketing knowledge.
**Join us and become part of a community dedicated to shaping a brighter, more inclusive future through the transformative power of marketing.**
### Studying at USI
The professors of the Master impart passion and knowledge, enriching both career and life. Their teaching style fosters open discussion and clear understanding. The curriculum is diverse and captivating, covering essential marketing disciplines. By course end, you'll have a solid grasp and room to explore personal preferences. Lastly, USI fosters lasting friendships and connections and offers experiences that enrich your journey.
**Maria Funghini**, Jr. Social Media Manager, IWC Schaffhausen, Schaffhausen. Master in Marketing and Transformative Economy, 2022
### Why l'Università della Svizzera italiana (USI)?
USI is a young and agile university that offers its students a quality education and an **enhancing study experience**. International faculty teach students with an interdisciplinary, engaging and interactive approach, leaving room for **practical application**.
The quality of the study curricula is complemented by USI small size, its cosmopolitan environment and its informal and dynamic culture.
These elements make USI a **hub of opportunity open to the world**, where students can engage in direct dialogue with their professors and define their educational path, discover unexpected horizons, and embrace **international careers**.
Università della Svizzera italiana (USI) is a recognised or accredited Swiss university. Academic qualifications obtained at USI Faculties are therefore also **recognised abroad**, on the basis of international conventions.
### L'USI in figures
4'453 Enrolled students
1/7 Teacher / student ratio
93% Employment rate
9° In THE World's Best Small Universities ranking 2024
### USI's campus in Lugano
The USI campus in Lugano is a modern and dynamic environment dedicated to higher education and research. Situated in the eastern part of Lugano, it offers innovative and functional architecture, modern classrooms, equipped laboratories, libraries, and green spaces. It is an ideal place for study and research, fostering collaboration and student well-being.
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### Where to find us
The lessons of the Master in Marketing and Transformative Economy take place in presence in the West Campus of the Università della Svizzera italiana. The exact address is via Buffi 13, Lugano (Switzerland).
Parking is very limited in the area, so we recommend using public transportation.
You can reach the university from Lugano train station in 8 minutes by taking bus number 6 in the direction of Cornaredo and getting off at the "Università" stop (you can find the bus schedule [here](https://www.tplsa.ch/15/26/new2a-linee-orari-linea-6.html)).
### Stay in touch
**Università della Svizzera italiana**
Via Buffi 13
6900 Lugano, Svizzera
tel +41 58 666 47 95
e-mail [orientamento@usi.ch](mailto:orientamento@usi.ch)
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---
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