Empowering Marketing for Positive Change

Embark on a transformative journey with our Master in Marketing and Transformative Economy, offered by the Università della Svizzera italiana (USI) in Lugano, in-person.

Here, we empower students to become catalysts for positive change in the dynamic global economy. Our comprehensive curriculum goes beyond traditional marketing approaches, emphasising innovative strategies that drive sustainable growth and social impact. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Our diverse faculty bring real-world expertise to the classroom, fostering critical thinking and creative problem-solving skills essential for navigating today's complex business landscape. Through interdisciplinary coursework, students explore cutting-edge concepts in consumer behaviour, digital marketing, and market analysis, while also delving into topics such as ethical marketing practices, corporate social responsibility, and the circular economy. With experiential learning opportunities, internships, several elective courses, an optional exchange semester, and collaborative projects with industry partners, students gain practical insights and hands-on experience that prepares them for successful careers in marketing leadership. 

The Master in Marketing and Transformative Economy is a two years, 120 ECTS credits programme helping participants to acquire critical analytical and practical skills grounded in solid and fresh marketing knowledge.

Join us and become part of a community dedicated to shaping a brighter, more inclusive future through the transformative power of marketing.

The lessons of the Master in Marketing and Transformative Economy take place in presence in the West Campus of the Università della Svizzera italiana. The exact address is via Buffi 13, Lugano (Switzerland).

Parking is very limited in the area, so we recommend using public transportation.

You can reach the university from Lugano train station in 8 minutes by taking bus number 6 in the direction of Cornaredo and getting off at the "Università" stop (you can find the bus schedule here).