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Empowering Media Leaders for a Digital Tomorrow.

Master in Media Management

2 years, 120 ECTS

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Become a leader of the digital media world

The Master Media Management at Università della Svizzera italiana (USI) provides a cutting-edge educational experience tailored to the fast-paced and evolving world of media. Over the course of two years and 120 ECTS, the programme immerses students in a comprehensive exploration of the key principles and practices underpinning modern media management.

At the heart of the curriculum lies a rigorous analysis of media company operations. From understanding economic structures and navigating industry politics to mastering research methodologies and legal management, students gain a deep understanding of the intricate workings of media organizations in today's digital landscape. Recognizing the transformative power of technology, our program places a strong emphasis on the digital revolution and its profound impact on media industries. 

The Master in Media Management prides itself on its interdisciplinary approach, drawing upon insights from experts across diverse sectors including media companies, international organizations, government departments, NGOs, and corporations. This holistic perspective fosters a rich learning environment, preparing students to excel in cross-cultural and multi-national contexts. Central to our philosophy is the integration of theory and practice: through a compulsory internship, students have the opportunity to apply their knowledge in real-world settings, gaining invaluable hands-on experience and forging connections within the industry.

If you are looking for a transformative educational journey, the Master in Media Management is the right choice for you. Fill in the form on this page to get more information about the study plan and the career prospects.

Studying at USI

I really appreciated the variety of courses offered and the possibility of choosing several elective courses in a dedicated semester, as it allows students to complete their curriculum by also delving into areas complementary to one's specific pathway. In addition, I really appreciated the direct relationship with the lecturers and fellow students and the different individual and group projects offered, which are essential to apply in practice the theory learned during the courses.

Luca Calderara, Content Marketing, Fondazione AGIRE / Tecnopolo Ticino, Lugano. Master in Media Management, 2021

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Why l'Università della Svizzera italiana (USI)?

USI is a young and agile university that offers its students a quality education and an enhancing study experience. International faculty teach students with an interdisciplinary, engaging and interactive approach, leaving room for practical application.

The quality of the study curricula is complemented by USI small size, its cosmopolitan environment and its informal and dynamic culture.

These elements make USI a hub of opportunity open to the world, where students can engage in direct dialogue with their professors and define their educational path, discover unexpected horizons, and embrace international careers.

Università della Svizzera italiana (USI) is a recognised or accredited Swiss university. Academic qualifications obtained at USI Faculties are therefore also recognised abroad, on the basis of international conventions.

L'USI in figures

4'190 Enrolled students
1/7 Teacher / student ratio
97% Employment rate
6° In THE World's Best Small Universities ranking

USI's campus in Lugano

The USI campus in Lugano is a modern and dynamic environment dedicated to higher education and research. Situated in the eastern part of Lugano, it offers innovative and functional architecture, modern classrooms, equipped laboratories, libraries, and green spaces. It is an ideal place for study and research, fostering collaboration and student well-being.

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Where to find us

The lessons of the Master in Media Management take place in presence in the West Campus of the Università della Svizzera italiana. The exact address is via Buffi 13, Lugano (Switzerland).

Parking is very limited in the area, so we recommend using public transportation.

You can reach the university from Lugano train station in 8 minutes by taking bus number 6 in the direction of Cornaredo and getting off at the "Università" stop (you can find the bus schedule here).

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Register to this form to download the brochure and to know more about the Master.